Category Archives: Marketing

How to Use Blogging As an Inbound Marketing Strategy

In the digital/online space, effective content is one that provides relevant and valuable information to individuals along the continuum of Visitors–Leads–Customers. This is what Inbound marketing captures. What then is Inbound marketing? According to Hubspot Academy, Inbound marketing is the process of attracting customers through relevant and helpful content which adds value to them. Online […]

The 5 Most Common Situations That Require Nonparametric Testing

Nonparametric testing is an essential skill that any business manager or marketer who performs statistical analysis should have. Statistics course normally teach only parametric statistics but there are many real-life data analysis situations in business that require nonparametric analysis. This article will examine the 5 most common situations that require nonparametric testing in the place […]