Travel guides or blogs are necessary especially for solo travelers. These blogs not only contain the places that you would likely want to visit, but also help one to plan their trip efficiently which is crucial especially for places that one has no idea what to expect. If you happen to be starting out a […]
Category Archives: Marketing
Marketing is the process of promoting, selling, and distributing a product or service. It involves understanding customer needs, creating value, and building strong relationships to drive sales and business growth.
There are three basic types of marketing strategies that all businesses, big and small use. All marketing plans can be broken down into one or all of these types. They are: Online or internet marketing. Offline marketing. Word of mouth or relationship marketing. There can be some cross over of these categories mostly between online […]
Keys to Consistency: How to get into a marketing rhythm to boost your business income Let me ask you a question. How many of you NEVER missed a day sending your newsletter, posting daily social media, or publishing a blog post? That’s what I thought… Guilty! What’s funny is that deep down we know the […]
We had a client say these words to us in a call once: “Did I really just blow $25k on this?” And my heart sank. For one, I didn’t even know they had paid us that much. I wasn’t on the original sales call. I was just the ‘tech guy’ that took care of the […]
Whether you’re re-launching a product, starting a business, or strategizing a new digital marketing plan for next year, understanding the fundamentals of digital marketing is essential to your success. For marketers at small businesses, solo-marketers or those working for a large corporate team, digital marketing tactics will help your organization get found online by the […]
In the blogging world, did you know that there aren’t that many active bloggers online? Sure, there are hundreds-probably thousands-of “blogs” that exist on the Internet, but how many of them have real, dynamic content that is consistently updated? According to a recent article from Marketing Charts, less than 4 percent of U.S. adults have […]
I recently watched a commercial for a carpet cleaning company that advertised the ongoing training their employees receive. I’m not necessarily looking for a carpet cleaning company but it made me think about the wisdom this company used by leveraging what they do right as part of their marketing plan. We moved into a new […]
Most people with a website, whether it be a blog or shop front are busy making product or streamlining their services in the hope of finding customers to purchase what they are providing. Many high quality websites are just not making it, this is not through lack of trying or because there is something wrong […]
Having used numerous autoresponder services through the years, I am keenly aware of the importance that this essential tool plays in your business success. Autoresponders automate many communication tasks such as providing instant information to your potential customers, sending out welcome and thank you letters, newsletters, free reports, articles, and many other tasks. It’s your […]
With new Search Engine Guidelines and Rules, 2013 poses a great opportunity for businesses to strengthen their online presence dramatically. Since July 2013, the old SEO rules do not apply in the same way. Now is your best time to commit to a digital marketing plan that will work for your business. With Google allowing […]