Category Archives: Marketing

How to Use Blogging As an Inbound Marketing Strategy

In the digital/online space, effective content is one that provides relevant and valuable information to individuals along the continuum of Visitors–Leads–Customers. This is what Inbound marketing captures. What then is Inbound marketing? According to Hubspot Academy, Inbound marketing is the process of attracting customers through relevant and helpful content which adds value to them. Online […]