Category Archives: Marketing

Why Integrated Marketing Communications is Essential for Small Businesses

How can Integrated Marketing Communications help me, the small business owner? Integrated Marketing Communication is essential to small business owners because they, even more so than large corporations can not afford to misspend or waste money on a single isolated marketing effort. For instance, as a small business owner, it may be tempting to focus […]

Do You Have a Marketing Strategy and Plan for Your Business in 2018?

Do you have a marketing strategy and plan for your business? Without a marketing strategy and plan, you can’t attain your business goals. It’s 101 for a business. Whether you are a startup, entrepreneur, or business, preparing a strategy for the first time, or tweaking your existing plan, this is the first and most important […]

Content Marketing – A Closer Look on the Theory and Application

Content marketing is often regarded as the next big thing in internet marketing. Business owners who know the risk are likely taken aback, because any business solution that is promoted with hype must not be easily accepted without in-depth understanding. Hence, before you go into the development and actual implementation of a content marketing strategy, […]

6 Ways to Put Your Business Website to Work

The most important component of a company’s online strategy is its website. Unfortunately, many small businesses publish a website and then forget about it, even when promoting their products or services online. Using these tips, you can put your company’s website to work helping to sell the products or services your company offers. Regularly Update […]