Good content is crucial, and writers can’t afford to push out low-quality content daily. A Low-quality, high volume content marketing strategy will only get lost in the noise of millions of types of content published every day. Let’s look at the dominant search engine Google’s stance on publishing frequently. How does Google view newly published […]
Category Archives: Marketing
Marketing is the process of promoting, selling, and distributing a product or service. It involves understanding customer needs, creating value, and building strong relationships to drive sales and business growth.
When I started my first business in 1981, I researched business plans and marketing plans. I looked at all of the formats and read a lot about the purpose of creating a business plan. But I never got enthused enough to do it. When I launched my speaking business in 1997, I reconsidered a business […]
Blogging, for some people, has a bad reputation. Critics think it’s just for hipsters or digital nomads. They think it’s just a fad. But blogging can help any business. Here’s how and why. Done correctly, a blog prints money. Search engine optimization (SEO) is the lifeblood of any blog. It is how you get Google […]
Any SEO campaign is dependent upon the contents. Hence, it’s quite needless to explain the importance of finding the right content idea to even a budding blogger. The right content strategy can make any content marketing campaign successful. It’s also a fact that the ability to find effective content ideas in regular intervals is something […]
4 Easy Steps to Refresh Your Blog to Get More Qualified Leads If you have a blog, you know that creating fresh, valuable content is key to your overall success. By posting well-written content on a regular basis, you’ll improve your search rankings and drive traffic to your business. But it’s not quite as simple […]
A book marketing plan is a critical component to success as a published author. Yet many authors tend to skimp on taking the time to put one together. For one, they may feel that putting together a marketing plan for their book is time-consuming. Or, they may simply find the process too confusing. In this […]
An affiliate program is a form of digital marketing campaign that started in the Philippines in the mid 2000’s when internet penetration is at its height in the country. According to internetlivestats.com, in 2002, there were roughly 3.5 million internet users in the Philippines brought by 75% user growth based on the previous year. Significantly, […]
Expanding the image of your brand, increasing the interest people have in your company and boosting sales and profit is the main objectives of an online marketing strategy. These should be your number one concerns when analyzing the success of your marketing strategy. But what about the marketing strategy itself. How do you optimize your […]
Sharing your posts in different ways on various social media platforms can help you engage with different audiences. Social media marketing is simple. Create valuable content and then share it with as many people as possible. If you do it properly, then people will share your content and it will travel around the world. And […]
When you are marketing your business on the internet, you have to make sure that you interact with your customers and clients. One excellent way to do this is to have an email marketing plan that keeps you in touch with your target market; here are some smart ways to make your plan a great […]