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Promotional Article Writing 101 – Part One
Just what is a promotional article? You happen to be reading one. A promotional article is an article, just like you would find in any magazine or newspaper, except it is written to promote the author and his or her website. Promotional articles are typically distributed freely to website owners. It is truly a win-win situation for the website owner and author.
Today’s Internet revolves around content and promotional articles allow website
owners to fill their website with great content on a variety of topics. Writing and
distributing promotional articles is the single best way to market a website today.
As you read promotional articles, you will notice the wide array of writing
ability–or lack thereof. For a promotional article to be successfully
distributed on a wide scale, it must be written and presented well. In this article, we
are going to begin talking about some simple tips you can perform to ensure that
your promotional article rises above the masses.
Tip One: Titles
A title can elevate or destroy a promotional article. If the title is great, more people
will take interest and proceed to read your article. However, a poor title will drive
people away. So what makes a good title?
- The title should not be too long. Keep it to the point.
- The title should be very descriptive. Since we are writing a promotional article
for marketing purposes, cute titles need not apply. - The title should catch the eye. Play around with different titles and see which
one grabs your attention the most.
Example One: Writing a Promotional Article is pretty easy to do.
Example Two: Promotional Article Writing 101
Which is best? Example One is a sentence not a title. In my second example, the title
is to the point and you know what the article entails right from the start. Could I
have come up with a better title? You bet. While this title is good, there is always a
better title out there. Take your time and exhaust yourself seeking out good titles.
Tip Two: Outlines
Having solid flow to your promotional articles is an absolute must. Without it, your
article will appear to be choppy and your reader will become confused and
eventually drift off. Creating an outline is really simple. The amount of effort you put
in is up to you. Following is an example of a simple outline for this article.
- Title
- Introduction
- What is a Promotional Article?
- What are the benefits?
- Tip One: Titles
- What makes a good title?
- Tips
- Examples
- Closing thought
- Tip Two: Outlines
- Why should I make an outline?
- Example
- Closing thought
- Conclusion
Your outline might be more involved, but the above at least shows what needs to be
written and in what order they need to be written in. By outlining, it is easy to find
errors in flow before time is wasted in the writing process.
Today, we have looked at two important tips for writing great promotional articles.
If you are interested in reading the rest of “Promotional Article Writing
101″, please visit my website at JasonAMartin.com. More tips wait to be
discovered and applied. Following my advice will allow you to create promotional
articles that stand out and do their marketing job more effectively.
