If you’re a postcard marketer or looking to get started with postcard marketing this article will will either make you mad or scare you away from the postcard marketing industry. I am a successful direct mail marketer and I think it’s about time for all of the BS to come to a stop. I’m so sick of all of the lies and false promises about this form of marketing and all of the guru’s preying on the newbies just to make a quick buck.
First of all postcard marketing success is totally dependent upon your ability to stay consistent. Do not let anyone tell you that you can mail 1,000 this week, then site back and watch the money roll in. It just doesn’t work that way. To be successful you need to mail postcards on a weekly basis no matter what your results are. I’ve said it before; postcard marketing is not a quick sale process. The postcards you mail today, typically won’t yield you any results for two weeks to a month. If you don’t understand this process you will fail miserably within this industry.
Whatever product or service you’re trying to sell with your postcards, make sure that it’s a useful product or service. This is very important because it will immensely impact your sales conversions. If the product is horrible how can you expect people to buy it. I see people screw this up everyday, then they complain that direct mail marketing doesn’t work…bull crap!
I’ve been making money mailing postcards from home for the last two years. Most of the products I market revolve around making money from home. I like to stick with this niche because it has a hungry buying audience and there is never a shortage of mailing lists. This niche has been profitable for me and I encourage all new postcard marketers to start with this niche as well.