Good content is crucial, and writers can’t afford to push out low-quality content daily. A Low-quality, high volume content marketing strategy will only get lost in the noise of millions of types of content published every day.
Let’s look at the dominant search engine Google’s stance on publishing frequently. How does Google view newly published pages? Google ranks new stories higher when it comes to search engine visibility. Other factors taken into consideration are the importance of edits, the frequency of page updates and how often websites are updated. In other words, the newness of content is crucial and can have a massive impact on search engine rankings.
So, the question often asked by clients is how often I should blog? Take our Quiz to find out how much blogging will increase your website traffic or consider the following questions while creating your content marketing or blogging strategy.
1. Who do you sell your products or services to?
To sell products or services effectively, a clear understanding of the demographic you target is imperative, and the reasons customers purchase. There is a difference between selling to end-users buying goods for personal or family use, and businesses buying goods or services to support them in creating other products or services for resale to their customer.
2. How many people work at your company?
Each employee has their own specialized skill set. Distribute the content strategy responsibilities by each employee’s subject matter. If you have a larger team in your business, you can publish more content. Assign each employee a blog post surrounding their expertise. Make it easy for them by suggesting all they must think about is how the action they choose to write about comes to fruition, document it, and then the marketing department will use the knowledge, check for grammatical errors and create an appealing flow. Involving employees in the creation of a content strategy is a win-win situation. The employee will feel valued, and the company has more blog content to publish.
3. What are your content marketing goals?
Do you want to write about your passion? Are you looking to create website traffic? Alternatively, perhaps you’re looking to educate on a subject. Maybe, you want to capture leads on a specific topic. Once you are clear on your intent, consider the platforms you will distribute the content; A Blog, Social Media, Email, Affiliates, or Video. The options to spread content are endless. Once you have your goals established, now you can begin creating topics to write high-quality content. As you write great engaging content, you’ll attract traffic to convert into leads. Next, you’ll want to create a list of topics to share about which will save you time when you sit down to do your writing. Check this out for an easy way to create a list of blog topics and also learn how to include SEO in a blog.
4. How many posts have you already published on your blog?
Traffic on a blog is strongly reliant on the number of articles published, and this also affects the question of how much to blog. The estimate for companies that have published more than 400 articles or blog posts is that they receive three times the amount of leads as compared to companies publishing less than 200 blog posts. The message is clear, create a great deal of valuable blog content, and then you can post less frequently.
5. Do you have additional resources?
There are a limited number of hours you and your team create content of high quality each week. Be careful not to sacrifice value with quantity, or your readers will find other resources because ultimately, people who read a blog seek content of value. The same is said for user experience; there is a limited amount of time your readers can devote to reading content on a blog every week. You’ll want to analyze the average number of visitors you receive for each piece of material. Then, tweak your strategy to include either more promotion or more high-quality writing.
6. Where does your current website traffic come from?
All traffic channels are not equal. Let’s look at the two primary traffic sources for blog content; search engine visibility and social networks. Consistent web traffic will not come from posting a blog on social media occasionally. However, if you can achieve front page placement on a search engine, your investment will be more valuable, and you will notice more traction. You will need to test which channels visitors come from to assess which approach works best for your business.