How Do You Market Your Blog?

When you have a blog, just posting content isn’t going to get you a lot of views. But, you don’t need to wait for people to find you. Instead, find ways to put yourself in front of your audience.

Write Relevant Content

This is probably the most important thing you can do to ensure that your blog is well liked by your audience. You need to know your audience, know their pain points, and understand your niche very well to write content that isn’t only relevant but is also interesting to them.

Create Consistent Content

Once you start producing content for your blog, it needs to go out on a regular basis. That may seem like a tall order but if you really know your audience, you’ll be able to create at least one blog post a week that is of interest to them. If you can’t, you may need to rethink your niche, or you may need to hire someone to help you.

Share on Social Media

When you publish a new blog post, always share it immediately to all of your social media accounts. You want to be part of proudly promoting everything you publish. If you won’t share it, why should they?

Share New Posts to Your Email List

Every time you publish a blog post, write up a blurb, link to the blog post, and add it to your autoresponder if it’s evergreen or a broadcast if it’s not evergreen. This will bring your viewers back to your website and encourage them to share too.

Add Content Upgrades to Build Your Email List

Every blog post you publish is an opportunity to add content upgrades. A content upgrade is content that you link to within a blog post that offers more information. Usually, it’ll be downloadable, such as a checklist or cheat sheet that requires an email address to receive.

Participate in Your Niche Community

Every niche has a community. You should participate in that community as much as possible so that people are curious about you and want to read your blog posts. Some communities allow you to share and some don’t, so follow the rules.

Pull Their Heart Strings

If you can connect to your viewers on an emotional level, they’ll come back for more. Even if you’re blogging about business you can show care, love, joy, and even sadness as you connect to your readers on a new level by being open yourself.

Create Headlines That Perform Well

Your headlines are important. Don’t try to trick readers into clicking and then provide a post about something totally irrelevant to the headline or subject line. Instead, work hard to provide a good, keyword-rich headline that makes your viewers curious enough to click through.

Add Stand-Out Visuals

How a post looks is important too. Add visuals that enhance the message and draw attention to the what you’re trying to explain in the post. Take some of your own photos and don’t always use stock images as they are; crop them differently, add colors, and make it look interesting. Don’t forget to name the image by the subject of the post.