Content Marketing Strategies for Generating Topic Ideas

Any SEO campaign is dependent upon the contents. Hence, it’s quite needless to explain the importance of finding the right content idea to even a budding blogger. The right content strategy can make any content marketing campaign successful. It’s also a fact that the ability to find effective content ideas in regular intervals is something that makes the successful bloggers distinguished from the others.
Successful blogs and bloggers often look for quality writers, but never really they lack the content ideas. This aspect about the successful bloggers often makes others wonder about how they manage to find unique content ideas consistently. However, there is no rocket science behind this.

All that they do is organising their content strategy well advance. In this context, they find the right sources through which various content ideas can be easily generated. These resources involve certain tools, along with the knack or creativity to pick the right subject. Though no one shares about this secret, here we have revealed about the most effective ways of finding the right content strategy for your content campaign.

Google Trends
If blogging or the blogs are the stars, Google is its sun. Everyone is interested in impressing the Google search engine to be called as a successful blogger. People, specifically the bloggers are more concerned about Google AdSense than anything. However, it’s recommended for them to know something about Google Trend for finding quality content topics.

Google Trend is currently the biggest and most effective resource to find the useful content topics. It can produce a huge variety of topics for you through a simple search. To be specific, those who are keen on finding the trending topics, based on which they can prepare contents to drive attention of readers; Google Trend would indeed be the most useful source.

The best part about Google Trend is its user-friendly characteristic. For example, if your blog is about real estate, you can simply search “Real Estate” in the search bar, and find the whole range of searches being made based on the same term below the search bar. You may simply pick any of those to research about the latest developments made on it, and prepare useful content with some unique information.
Once you get the searched terms, being creative based on the same to generate attractive titles and content ideas become easier. One thing that everyone should note is that Google never betrays a post that contains unique information based on a trending topic.

Keyword Research Tools for your content development campaign:
The content marketing campaign is not just important for the bloggers; it is equally important for the digital marketers, affiliate marketers, PPC campaigners, etc. And, all such marketing campaigns start with keyword research. The SEO experts spend a considerable amount of time in researching about the keywords, to find the best ones.
Various aspects are taken into account while selecting a keyword to start a campaign with, starting from its competition level, the potential to drive traffic, etc. To figure out those keywords, the bloggers or campaigners often use a variety of tools. Indeed, these tools help the users to find the right keyword. But, to make the most of that, one needs to derive the content ideas either based on those keywords or revolving around those.

Interestingly, these tools suggest variously related search queries as well along with the primary search terms. Also, they recommend the LSI keywords (Latent Semantic Indexing). These LSI keywords are the keywords that are equivalent to your primary keyword, though are not synonymous with those. Undoubtedly, such recommendations can be useful in finding out the right topics.

Talking about the most effective keyword research tools in modern times, other than Google AdWords, SemRush, Word Tracker, and Uber Suggest would be some of the fine recommendations. Along with keywords, these tools can be useful from the traffic analytics point of views.

Blend the keywords to discover smart topic ideas
As everyone says, blogging has no straightforward formula. One has to be smart regarding trying various tweaks to stay ahead of the competitors. Talking about the content preparation strategy, instead of preparing titles simply based on a single keyword, one should smartly blend the keywords to come up with the interesting ideas.
This helps not just in finding creative topics, but also gives more scope for Google to index to spot your site. For example, instead of repeating posts based on ‘upcoming movies of 2018’, one may generate a blended output like, ‘upcoming movies of 2018 based on politicians’. Better you manage to address the long tail keywords, effective can be your posts.

Simplest approach: Target the events
Event blogging has turned out to be the simplest strategy for those who run out of ideas to start a blog. However, a regular blogger is indeed not barred from doing event blogging. Rather, it can be a great way to find some content ideas for your site. For example, if your blog is a tech blog and the most trending event at present is the FIFA world cup, you may generate topics like “best apps for staying updated with every happening at the FIFA World Cup”, or “Best FIFA gaming apps to start your league”, etc.

In short, content generation is a tricky aspect. The more you observe about the latest happenings, latest trends of content generation, etc., better topics you will manage to discover with.