We build websites to make money. That sounds blunt, but it is true. We can love design. We can love code. We can love the craft. But most of all, we love momentum. A site that loads fast, ships fast, and sells fast. That is where Astra fits. Astra is a WordPress theme built around […]

When we build on WordPress, we are betting on leverage. We are betting that one good site can turn into ten. One landing page can turn into a funnel. One product page can turn into a new revenue line. That is why we care about speed. Not just page speed. Build speed. And in the […]

I love building on WordPress for one simple reason. It ships fast. You can launch a store, a blog, a booking site, or a full brand site in days. Then you keep stacking wins. New pages. New plugins. New themes. New sales. But speed has a cost. One bad update. One hacked plugin. One hosting […]

In tech, we love speed. We ship. We test. We iterate. We chase product-market fit like it is oxygen. But after more than a few launches, you learn something that is not in the pitch deck. Trust is also oxygen. Corporate social responsibility, or CSR, is the simple idea that a business owns its impact. […]

When we build a product, we learn fast: rules shape the market. Not just code rules. Money rules. Attention rules. And, in politics, campaign finance rules. Political Action Committees, or PACs, sit right in the middle of that system. They are not magic. They are not “dark money” by default. They are a legal tool […]