Monthly Archives: August 2025

Why Customer Experience Is the New Marketing Strategy

Why Customer Experience Is the New Marketing Strategy

How Relationships, Not Just Reach, Are Winning Customers Today Once upon a time, marketing was all about the big pitch. Flashy ads. Catchy slogans. Commercials during prime time. But today? It’s a whole new world. In 2025, customers aren’t just looking for a product. They’re looking for an experience. They want to feel seen, understood, […]

The Psychology of Pricing: How to Set Prices That Sell (and Still Make a Profit)

The Psychology of Pricing: How to Set Prices That Sell (and Still Make a Profit)

Have you ever walked into a store and picked the “middle” option, even if you didn’t fully understand the difference? Or felt good about getting something “on sale” even though it was still kind of expensive? You’re not alone—and you just experienced pricing psychology in action. For business owners, especially small businesses, pricing isn’t just […]